OneSignal Alternative for WordPress: EasyPusher vs OneSignal Compared

Disclosure: we build EasyPusher, so we have a stake in this comparison. To keep it useful, every OneSignal figure below comes from OneSignal's own pricing page and WordPress.org listing, checked on November 6, 2026, and we spell out where OneSignal is the better choice.

Why WordPress sites look for a OneSignal alternative

OneSignal is one of the most widely used push platforms in the world, and its official WordPress plugin has more than 60,000 active installs. It works. The reasons people go looking for something else are usually not about whether it works, but about what it costs and how much of it they actually use.

The free plan stops at 10,000 subscribers per send

OneSignal's free plan lists web push as "max 10,000 subscribers per send". For a blog that sends one notification per new post, that ceiling arrives sooner than most people expect: a site that collects 150 subscribers a day crosses it in about two months. The free plan also limits you to 6 audience segments, 3 active journeys and 30 days of reporting history.

Paid pricing grows with every subscriber

The Growth plan starts at $19 a month, then adds $0.004 for every web push subscriber. That sounds small until you multiply it out. At 50,000 subscribers you pay roughly $219 a month, and at 200,000 roughly $819. Because unsubscribed browsers drop out of the count, the bill tracks your active audience: the better your push strategy works, the more it costs.

A multi-channel platform for a single-channel job

OneSignal is built for product teams that message users across mobile apps, web, email, SMS and in-app messages. A WordPress publisher who wants to tell readers about a new post uses a small slice of that, but still works inside a dashboard designed for the whole thing.

OneSignal pricing vs EasyPusher pricing

The chart below uses each company's published prices for the plan a given audience needs. For OneSignal that is the free plan at 10,000 subscribers and the Growth plan above it. For EasyPusher it is the tier whose subscriber limit covers the audience.

Two caveats keep this fair. OneSignal's paid plans include unlimited sends, while each EasyPusher tier has a monthly sending ceiling (200,000 notifications on Free, 600,000 on Starter, 1.5 million on Growth), which is generous for most publishers but worth checking if you send many times a day. And OneSignal's price buys a much broader platform; if you use that breadth, the comparison changes.

EasyPusher vs OneSignal: features compared

Here is how the two compare on what a WordPress site typically needs, including the areas where OneSignal is ahead.

What makes EasyPusher a strong OneSignal alternative

EasyPusher is a smaller, web-push-only service built around the way WordPress sites actually publish. The differences that matter in practice:

• One price per tier, everything included. Segments, scheduling, analytics and unlimited campaigns are on the free plan too. Upgrading buys more subscribers, more sends and longer reporting history, never features.
• A plugin that survives caching plugins. Delay-JavaScript features in LiteSpeed Cache, WP Rocket and Autoptimize are a common reason opt-in prompts never appear. EasyPusher excludes its snippet from them automatically, and if the service worker file goes missing from your site root, the plugin serves and restores it.
• Delivery you do not have to manage. VAPID keys, the service worker and browser quirks across Chrome, Firefox, Edge, Opera and Safari (including iOS 16.4+ home screen apps) are handled for you.
• Reporting built for publishers. Each campaign shows how many notifications were sent, delivered, clicked and dismissed, and every link carries UTM tags so push traffic shows up properly in Google Analytics.

EasyPusher vs OneSignal: setup, privacy and performance

Setup on WordPress

Both services need an account and both come with an official WordPress plugin, so the setup is closer than many comparisons suggest. With OneSignal you create an app, configure web push in its dashboard, then paste the App ID and API key into the plugin. With EasyPusher you add your site in the dashboard, copy one API key into the plugin, and choose an opt-in prompt. Either way, you are sending notifications within a few minutes.

The day-to-day difference is the dashboard. EasyPusher's has one job: you pick a site and an audience, write a title and message, add a link, an icon and an optional large image, then send now or schedule. Subscriber stats also appear on a Stats page inside WordPress. OneSignal's dashboard covers every channel it supports, which is more powerful and more to learn.

Opt-in prompts

EasyPusher offers four prompt styles (the browser's own dialog, a soft modal, a slide-in and a floating bell) and four triggers: immediately, after a delay, after the visitor scrolls part of the page, or on exit intent. On the free plan the prompt carries a small "Powered by EasyPusher" line; paid plans remove it.

Privacy and data

Both are cloud services that process your subscribers' data on your behalf, and neither keeps push subscriptions in your WordPress database. For each subscriber, EasyPusher stores only what delivery and targeting need: the browser's push endpoint and keys, the browser, operating system and country, and when they were last seen. Visitors opt in through the browser's own permission prompt, and no email address or name is collected.

Performance

EasyPusher's script is about 15 KB, loads asynchronously from Cloudflare's CDN and never blocks rendering, and the plugin adds no database queries to your front-end pages. OneSignal's SDK also loads asynchronously. Neither should affect your Core Web Vitals in a measurable way when installed correctly.

How to switch from OneSignal to EasyPusher without losing subscribers

The common advice is that you have to rebuild your list from scratch when you change push providers. That is only half true. Push subscriptions cannot be exported, but the browser's permission belongs to your domain, not to OneSignal. When a subscriber who already said yes returns to your site, any service worker on your domain can subscribe them again without showing a prompt.

1. Create a free EasyPusher account, add your site and copy its API key.
2. Install the EasyPusher plugin from Plugins → Add New, paste the key in EasyPusher → Settings and save.
3. Deactivate the OneSignal plugin. Two push scripts competing for the same service worker slot will undo each other, so only one should run on your pages.
4. Keep your OneSignal account for about 30 days. Subscribers who have not visited since the switch are still on OneSignal, and you can reach them from OneSignal's dashboard until they return.
5. Cancel OneSignal once the EasyPusher subscriber count has levelled off.

The only subscribers you cannot bring across are the ones who never visit again, and they were not reading your notifications anyway. Our migration guide covers the details, including how to retire the old service worker cleanly.

When OneSignal is the better choice

Frequently asked questions