Disclosure: we build EasyPusher, so we have a stake in this comparison. Every iZooto detail below comes from izooto.com and iZooto's own WordPress.org plugin listing, checked on November 6, 2026; where we quote a third-party directory, we say so. iZooto has a much bigger feature set for newsrooms than EasyPusher, and we say so where it applies.
Key takeaways
- iZooto does not publish its prices. Its Pricing link goes to a contact page, and its WordPress plugin listing says the ad-free Rise plan starts at $85 a month.
- iZooto's free Monetization Plan is paid for with ads: iZooto sends up to 2 native ads a day to your subscribers. EasyPusher's free plan covers 20,000 subscribers and sends no ads.
- iZooto is the better choice for large publishers that want automatic notifications for new posts, app push, a notification inbox and push ad revenue.
- EasyPusher suits sites that want a published monthly price from $0 to $99, every feature on every plan, and a channel that carries only their own messages.
Why WordPress publishers look for an iZooto alternative
iZooto describes itself as "the #1 audience marketing platform for publishers" and says it is "designed and built for editors and audience managers". Its plugin listing says more than 15,000 publishers use it, and its customers include large news brands. It is a serious product. Its official WordPress plugin, "iZooto – Web Push Notifications", has 900+ active installs. The reasons smaller sites look elsewhere usually come down to three things.
You cannot see the price before you talk to sales
There is no pricing table on izooto.com. The Pricing link redirects to a contact form, and the homepage is upfront that iZooto is "priced slightly higher than others". The only figure iZooto publishes itself is in its WordPress.org listing: the Rise plan "starts at $85/month". If you are a blogger or a small publisher trying to budget, that is a lot to commit to before you know your full cost.
The free plan sends ads to your readers
iZooto's free option is its Monetization Plan. In iZooto's words, it "helps you make money by sending native ads to your subscribers", with "up to 2 ads every day". Some publishers are glad of the revenue. Others do not want a channel their readers opted into for news to carry two sponsored messages a day, and for them the free plan is not really an option.
Built for newsrooms, priced for them too
iZooto's tools are aimed at editorial teams: RSS automation, exit-intent recommendations, a notification inbox called News Hub, on-site interactions, playbooks, app push and push ads. If you use them, they are worth paying for. If you mostly want to tell readers about new posts and the occasional offer, much of what you pay for goes unused.
iZooto pricing vs EasyPusher pricing
Here is everything iZooto publishes about its own prices, next to EasyPusher's published plans. iZooto does not state subscriber limits for its plans.
| Plan | iZooto | EasyPusher |
|---|---|---|
| Free | Monetization Plan: free, funded by up to 2 native ads a day sent to your subscribers | 20,000 subscribers, 200,000 notifications a month, no ads |
| Entry paid plan | Rise: from $85/mo, no ads | Starter: 50,000 subscribers, $7/mo |
| Higher plans | Not published, contact sales | Growth $19, Pro $49, Business $99 (up to 500,000 subscribers); Enterprise custom |
| Billing | Not published | Monthly, cancel at any time |
| Features by plan | iZooto says other plans give access to more of its playbooks | Every feature on every plan |
Third-party software directories such as Capterra also list an iZooto Grow plan at $250 a month. iZooto does not show that figure on its own site, so treat it as a guide and ask for a quote. Either way, iZooto's ad-free entry price is above the price of EasyPusher's Business plan, which covers 500,000 subscribers. The fair caveat is that the two products are not doing the same job: part of what iZooto charges for is automation and monetisation that EasyPusher does not offer.
What "free" means on each
Both companies have a free plan, but they are paid for in different ways. iZooto's is funded by the ads it sends to your audience, so your subscribers see its demand partners' messages as well as yours, and you share the revenue. EasyPusher's free plan is funded by the paid plans: up to 20,000 subscribers and 200,000 notifications a month with every feature, and the only thing your readers see from us is a small "Powered by EasyPusher" line on the opt-in prompt. Paid EasyPusher plans remove that line.
EasyPusher vs iZooto: features compared
| iZooto | EasyPusher | |
|---|---|---|
| Published pricing | Rise from $85/mo only | Every plan, $0 to $99/mo |
| Ads to your subscribers | On the free plan, up to 2 a day | Never |
| Auto-send new posts | Yes, auto-composed on publish or update, plus RSS automation | No, campaigns are sent from the dashboard |
| Drips and automation | Yes, plus playbooks | No |
| Scheduling | One-time or recurring | Send now or schedule |
| Segments | Interests, behaviour, device and location | Country, browser and operating system |
| App push and inbox | Android and iOS app push, News Hub inbox | Web push only |
| Push ad revenue | Yes | No |
| Opt-in prompts | Yes | Native, soft modal, slide-in and bell, with delay, scroll and exit-intent triggers |
| Reporting | Audience growth and campaign performance | Sent, delivered, clicked and dismissed, with UTM tags on every link |
What makes EasyPusher a good iZooto alternative
- A price you can see. Six published plans, billed monthly per site: free up to 20,000 subscribers, then $7, $19, $49 and $99, with Enterprise above that. You can change plan or cancel at any time.
- Your channel carries only your messages. No ads are sent to your subscribers on any plan, including the free one.
- Nothing locked behind a tier. Segments, scheduling, every prompt style and full reporting are on every plan. Plans differ only in subscribers, monthly notifications and how long analytics are kept.
- A plugin built to survive caching plugins. EasyPusher excludes its snippet from the JavaScript delay and combine features of LiteSpeed Cache, WP Rocket and Autoptimize, and restores the
ep-sw.jsservice worker if it goes missing.
EasyPusher vs iZooto: setup, privacy and performance
Setup
Both need an account and both have an official WordPress plugin. iZooto's plugin connects to an account at panel.izooto.com and can auto-compose notifications from WordPress when you publish. With EasyPusher you add your site in the EasyPusher dashboard, paste one API key into the plugin and pick a prompt style. Campaigns are written in the dashboard, and subscriber stats also appear on a Stats page in WordPress. On sites without WordPress, EasyPusher needs a one-line snippet and a two-line ep-sw.js file in the site root.
Privacy
Both are cloud services that store push subscriptions on their own servers as your data processor, so either way push notifications belong in your privacy policy. For each subscriber EasyPusher keeps only the push endpoint and keys, the browser, operating system and country, and when they were first and last seen. It collects no names or email addresses. If you use iZooto's Monetization Plan, check how its ad partners are covered in your policy too.
Performance
EasyPusher's script is about 15 KB, loads asynchronously from Cloudflare's CDN and adds no database queries to your front-end pages. Any push script should load asynchronously; installed correctly, neither service should make a noticeable difference to page speed.
How to switch from iZooto to EasyPusher
You cannot export push subscriptions from iZooto or any other provider, but most subscribers do not need to be asked again. Notification permission belongs to your domain, so when a subscriber who already allowed notifications returns to your site, EasyPusher subscribes them again in the background without a prompt.
- Create a free EasyPusher account, add your site and copy its API key.
- Remove the iZooto plugin and install EasyPusher in the same sitting. Only one push service worker can control your site, so the two cannot run side by side.
- Keep your iZooto account for about 30 days so you can still reach subscribers who have not visited since the switch.
- Close the iZooto account once your EasyPusher subscriber count has levelled off.
Subscribers collected on a provider's own subdomain rather than your domain, and anyone subscribed through legacy Safari push, have to opt in again. Our push notification migration guide covers these cases in detail.
When iZooto is the better choice
Choose EasyPusher if
- You want to know the price before you sign up
- You do not want ads sent to your subscribers
- You write and schedule your own campaigns
- You want every feature on a free or low-cost plan
Choose iZooto if
- You want new posts sent as notifications automatically
- You want push ad revenue from your audience
- You need app push or an on-site notification inbox
- You run a newsroom and want playbooks, recommendations and behaviour-based segments
Our verdict
iZooto is a strong platform for large news publishers, especially those who want automation and to earn money from push. Its weak spots for everyone else are cost and clarity: no published price list, an ad-free plan from $85 a month, and a free plan that sends ads to your readers.
If you want a transparent monthly price, no ads in your notifications and a free plan that covers 20,000 subscribers, EasyPusher is the better fit. If automatic posting and monetisation are the reason you want push, iZooto is worth asking for a quote.
Frequently asked questions
How much does iZooto cost?
iZooto does not publish a price list; the Pricing link on izooto.com goes to a contact page. Its WordPress.org plugin listing says the Rise plan starts at $85 a month. Third-party directories such as Capterra also list a Grow plan at $250 a month, but iZooto does not confirm that on its own site.
Is iZooto free?
iZooto's WordPress plugin listing describes a free Monetization Plan. It is funded by native ads that iZooto sends to your subscribers, up to 2 a day. If you do not want ads, the listing points you to the Rise plan, which starts at $85 a month.
What is the best iZooto alternative for WordPress?
It depends on why you are leaving. If you want a published price, no ads sent to your subscribers and a large free plan, EasyPusher covers 20,000 subscribers free and then costs from $7 a month. If you need iZooto's newsroom tools, such as automatic notifications for new posts, app push or a notification inbox, look for an alternative that has those features.
Can I move my iZooto subscribers to EasyPusher?
Push subscriptions cannot be exported from any provider. Notification permission belongs to your domain, though, so subscribers who allowed notifications on your site are re-subscribed by EasyPusher in the background when they return, without a new prompt.
Does EasyPusher send notifications automatically when I publish a post?
No. EasyPusher campaigns are written in the dashboard and sent straight away or scheduled. iZooto's plugin can auto-compose a notification when you publish or update a post, so it is the better fit if that is essential.
Can I run iZooto and EasyPusher at the same time?
No. Only one push service worker can control your site, so two providers on the same pages keep replacing each other. Remove iZooto when you install EasyPusher, and keep the iZooto account for about a month to reach subscribers who have not returned yet.
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