WebPushr has earned a reputation as one of the more accessible push notification services for website owners. Its free plan supports up to 10,000 subscribers, it works across platforms, and you can get started without a credit card. For many WordPress site owners dipping their toes into web push, WebPushr seems like an obvious choice.
But once you dig into the details — where your data lives, what limitations exist on the free tier, and how costs scale — the picture gets more complicated. If you're a WordPress publisher who values data ownership, clean branding, and a truly WordPress-native workflow, there's a better option.
What WebPushr Does Well
Before we get into the drawbacks, let's give credit where it's due. WebPushr gets several things right:
- Generous free tier. 10,000 subscribers at no cost is more than most competitors offer. For a small site just getting started with push notifications, this can last a while.
- Multi-platform support. WebPushr works on websites, Android, and iOS, making it a reasonable choice if you need push across multiple channels.
- Decent feature set. Even on the free plan, you get segmentation, scheduling, and automation triggers. It's not bare-bones.
- Easy initial setup. Drop a script tag on your site or use their WordPress plugin, and you're collecting subscribers within minutes.
For a side project or experimental site, WebPushr's free plan is a reasonable starting point. But for a serious WordPress site — one where your audience and data matter — the cracks start to show.
Where WebPushr Falls Short
1. Your data lives on their servers
This is the biggest issue with WebPushr (and most SaaS push notification services). When someone subscribes to your push notifications through WebPushr, that subscriber record is stored on WebPushr's infrastructure — not yours.
You don't have direct database access to your subscriber list. If WebPushr changes their terms, raises prices, or shuts down, your subscriber list goes with them. You can't export push notification subscriptions the way you can export an email list, because browser push tokens are tied to the service worker that created them.
For WordPress site owners who've worked hard to build an audience, this dependency is a real risk.
2. Branding on the free plan
WebPushr's free tier displays their branding on opt-in prompts. Your visitors see "Powered by WebPushr" when they're deciding whether to subscribe. For personal blogs this might be acceptable, but for professional sites, eCommerce stores, or client projects, third-party branding on your notification prompts undermines your credibility.
Removing branding requires upgrading to a paid plan, which starts at $29/month.
3. Limited WordPress integration
WebPushr does offer a WordPress plugin, but it's essentially a wrapper that injects their JavaScript. The subscriber management, campaign creation, and analytics all happen on WebPushr's external dashboard — not inside WordPress. You're constantly switching between your WordPress admin and a separate SaaS platform.
If you manage multiple sites, this context-switching adds up. And if you're used to doing everything inside WordPress (writing posts, managing SEO, handling WooCommerce), leaving to another dashboard for push notifications breaks your workflow.
4. Scaling costs add up
WebPushr's paid plans are subscriber-based. Once you outgrow the 10,000 free subscribers, you're looking at:
- $29/month for up to 50,000 subscribers
- $49/month for up to 100,000 subscribers
- Custom pricing beyond that
These aren't outrageous numbers, but they add up — especially when you consider that the core service (delivering browser push notifications via the Web Push API) is a relatively lightweight operation. You're paying a premium for WebPushr's infrastructure to store and manage data that could live on your own server.
5. Analytics are surface-level
WebPushr provides basic analytics: delivery rates, click rates, subscriber counts. But because your data lives externally, you can't easily correlate push notification performance with your WordPress analytics, WooCommerce revenue, or content engagement metrics. The data exists in a silo.
EasyPusher: A Better Approach for WordPress
EasyPusher solves every one of the problems listed above. It was built specifically for WordPress, by people who understand how WordPress site owners actually work.
20,000 free subscribers — twice WebPushr
EasyPusher's free tier supports up to 20,000 subscribers. That's double what WebPushr offers, and it comes with zero feature restrictions. You get unlimited campaigns, segmentation, scheduling, and analytics on the free plan. No catch.
100% self-hosted data
Your subscriber data stays in your WordPress database. Period. EasyPusher doesn't store your audience on external servers. You own every subscriber record, and that data is protected by whatever security and backup strategy you already have in place for your WordPress site.
This also means full GDPR compliance by design. You control the data, you control the processing, and you can respond to data subject requests directly — no need to file support tickets with a third party.
No branding on any plan
There's no "Powered by EasyPusher" watermark on your opt-in prompts — not on the free plan, not ever. Your push notification experience is 100% your brand from day one.
True WordPress-native experience
Everything happens inside your WordPress admin. Compose notifications from the editor. View subscriber analytics on your dashboard. Manage segments, schedule campaigns, and configure opt-in prompts — all without leaving WordPress. There's no external dashboard to log into.
Flat, affordable pricing
When you do outgrow the free tier, EasyPusher's pricing is simple and flat:
- Free: Up to 20,000 subscribers
- Pro: $4.99/mo for up to 50,000 subscribers
- Business: $9.99/mo for up to 100,000 subscribers
- Agency: $19.99/mo for unlimited subscribers
At 50,000 subscribers, you'd pay $4.99/mo with EasyPusher versus $29/mo with WebPushr. That's a savings of nearly $290 per year — while getting self-hosted data ownership that WebPushr doesn't offer at any price.
Zero performance impact
EasyPusher's script loads asynchronously with a minimal footprint. It won't affect your page load times, Core Web Vitals, or SEO. Your visitors won't notice it's there until they see the opt-in prompt.
EasyPusher vs WebPushr: Full Comparison
| Feature | EasyPusher | WebPushr |
|---|---|---|
| Free subscriber limit | 20,000 | 10,000 |
| Data hosting | Self-hosted (your WordPress DB) | WebPushr's servers |
| Branding on free plan | None | Yes — "Powered by WebPushr" |
| WordPress-native dashboard | Yes — everything in WP admin | No — external dashboard |
| Unlimited campaigns (free) | Yes | Yes |
| Segmentation (free) | Yes | Yes |
| Scheduling (free) | Yes | Yes |
| Analytics (free) | Yes | Yes |
| GDPR compliance | Built-in (self-hosted data) | Depends on their DPA |
| 50K subscribers cost | $4.99/mo | $29/mo |
| 100K subscribers cost | $9.99/mo | $49/mo |
| Performance impact | Zero — async loading | Minimal — external script |
When WebPushr Might Still Be the Right Choice
WebPushr isn't a bad product. There are scenarios where it still makes sense:
- Non-WordPress sites. If you're running a custom-built site, static site, or a platform that isn't WordPress, WebPushr's platform-agnostic approach has merit.
- Multi-channel needs. If you need push notifications across web, Android, and iOS from a single dashboard, WebPushr covers all three.
- You don't care about data ownership. If GDPR and data sovereignty aren't concerns for you, and you're comfortable with a SaaS handling your subscriber data, WebPushr's external hosting won't bother you.
But if you run a WordPress site and want to keep things simple, self-hosted, and affordable, EasyPusher is the stronger choice.
Making the Switch
Getting started with EasyPusher takes minutes:
- Step 1: Install the EasyPusher plugin from the WordPress plugin directory
- Step 2: Create a free account at app.easypusher.com
- Step 3: Connect the plugin to your account
- Step 4: Customize your opt-in prompt and start collecting subscribers
If you're currently using WebPushr, note that browser push subscriptions can't be migrated between services (this is a limitation of the Web Push API, not any specific vendor). However, your new EasyPusher opt-in prompt will start collecting fresh subscribers immediately, and you can run both services in parallel during a transition period.
Most sites see their EasyPusher subscriber list surpass their old WebPushr list within a few weeks, since the higher free tier and cleaner opt-in experience (no third-party branding) tend to improve subscription rates.
The Bottom Line
WebPushr is a solid entry point for web push notifications, but it comes with compromises that matter as your site grows: external data hosting, branding on free plans, and costs that scale faster than they need to.
EasyPusher gives you more free subscribers, full data ownership, no branding, true WordPress integration, and dramatically lower costs at scale. For WordPress publishers, it's the smarter long-term choice.